Following the publication of the SatCab Directive in the Official Journal, FIAD joined forces with a wide variety of stakeholders of the Cultural and Creative sector to stress the importance of territorial exclusivity for the creation, financing, production and distribution of creative content.
“The ability to license rights on a territoriality exclusive basis is the backbone of a robust and competitive market for creative content in Europe. It enables our sectors to undertake high creative and financial risk, raise the necessary funding for development, creation, production and distribution, including tailoring our content and services to audiences’ language and cultural preferences. “
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